Stories
Scroll through the studies behind the headlines.
Each story rebuilds one study or one popular rule from the paper's own numbers. You can watch what the researchers measured and see where the retelling drifted away from it.
Story · Heat
Watch the verbs heat up as a sauna study becomes news.
The 2015 Finnish sauna paper found frequent sauna use was associated with fewer deaths. Scroll through the week of coverage that followed and watch each headline climb a ladder of verbs toward a promise.
7 min readStart scrolling →
Story · Heat
Meet the 2,315 Finnish men behind the sauna longevity headlines.
The best-known sauna study followed men from one Finnish town for more than twenty years. Scroll through the cohort one ember at a time and see where its famous numbers come from.
6 min readStart scrolling →
Story · Cold
Most cold plunge rules come from studies that kept people cold for hours.
Cold plunge advice leans on a few famous numbers. We traced each one back to its study and plotted every study by how cold it got and how long each session lasted.
8 min readStart scrolling →